InterTabac 2017 is over, and Villiger looks back on a fascinating trade fair weekend.
In the hand-rolled premium cigar category, Villiger Söhne GmbH put out limited editions of the brands Villiger 1888, Villiger La Meridiana and VegaFina this year. Three of the six Limitadas were already completely sold out during the three fair days.
However, the focus was on the new cigar brand CORRIDA:
The CORRIDA Honduras offers bold tobaccos in its self-confident red and impresses through a selection of complex aromas with earthy and peppery notes.
CORRIDA Dominican Republic presents itself in a light yellow. It delights aficionados with mild, particularly long-matured tobaccos.
The highlight of CORRIDA was a life-size bull, which captivated all the guests as a symbol of the brand.
For fans of the so-called short smoke, Villiger focused on Villiger PREMIUM Red and Black in the cigarillo category. These cigarillos have had a new look since April 2017 which is even better accepted by customers and end consumers alike. The PREMIUM feeling is now not only conveyed by the taste but also visually as well.
Great snapshots of the visitors at InterTabac2017 were taken with a type of photo booth, and the fair booth could then be decorated with the unique pictures.
The Villiger fair booth impressed customers and business partners alike with its clearly arranged concept and well-designed presentation. “We purposely designed our fair booth to be open to create a pleasant and professional working atmosphere,” says Sales and Marketing Director Michael Ouwendijk.
The growing popularity of the InterTabac, which welcomed more than 12,500 professional visitors from 64 countries this year, was also clearly noticeable at the Villiger Söhne GmbH booth.
Ready-to-print photos on request