26.05.2026
My name is José de San Martín. I am one of the great liberators of Central and South America. It is important to me, and a great pleasure, to introduce my new brand to you personally. I stand for integrity, style and a commitment to bringing passion to life.
Very soon, you will be able to enjoy the three formats – Robusto (47/8x50), Piramide (6x52) and Churchill (7x48) – from the new San Martín brand.
A question of character
San Martín is a brand with a distinct identity: a touch of the Caribbean, tangible craftsmanship and a living cigar tradition. For people who consciously choose indulgence – and for retailers who want to stand out. Every cigar comes from hands that have learnt over generations what cannot be rushed. Every San Martín stands for character with balance and aromatic depth.
A cigar is not created by chance. It is created by people who smell, taste and feel things that others do not even notice. At VILLIGER SÖHNE and at ABAM S.A., these skills exist. A family-like bond, cultivated over decades, guarded like a secret that one only discovers with patience.
Freedom begins where people live out their craft
Yet hovering above it all is that one word without which none of this would be possible – freedom.
For me, it does not begin in history books, nor do I attain it without effort. I cannot simply grasp it; I carry it within me – my sense of freedom.
And then there is lived freedom, which is less a state of being and more a series of emotional moments. That is precisely where San Martín begins. And when I speak of it today, I am also speaking of VILLIGER – not just as a brand, but as a family business. Because a family business thinks differently. It thinks in terms of generations, for the sake of future generations. It doesn’t just create and manufacture products; it builds trust. Because for VILLIGER, quality is non-negotiable!
- Origin: Dominikanische Republik
- Wrapper: undisclosed
- Binder: undisclosed
- Filler: undisclosed
- Formats: Robusto / 4 x 50, Piramide / 6 x 52, Churchill / 7 x 48
- RRP: Robusto 15,50€ | CHF 15.50 per cigar
Robusto Tubo 17,50€ | CHF 17.50 per cigar
Piramide 17,50€ | CHF 17.50 per cigar
Churchill 17,00€ | CHF 17.00 per cigar